1983 marked a turning point in watch history, as this was the year of the G-Shock.. The sudden appearance of the toughest watch the world had ever seen, with it’s unparalleled resistance, was nothing short of revolution for the watch industry as a whole. It was an event so momentous that it completely overturned conventional wisdom concerning the wristwatch.
Subsequent G-Shock models have inherited the spirit of the original and remained true to it’s innovative product development. They have evolved with the addition of one tough feature after another, consistently maintaining their industry leadership. Today G-Shock continues to introduce new directions with cutting edge technologies, including Tough Solar models, powered by sunlight and Duplex LCD models sporting brightly coloured liquid crystal displays. The cutting edge G-Shock technology to which the world looks for new ideas is the product of an abundant conceptual capability. It enables G-Shock to keep on challenging conventional thinking and to continue offering high appeal, new products with exhilirating surprises and powerful impact.
1995 marked a stepping stone for the G-Brand with the arrival of the smaller, tougher, brighter but no less powerful Baby-G. Built to similar exacting standards but offering a more feminine treatment, with fun and fashion appeal being added to the core characteristics. Baby-G quickly became an icon amongst it’s adoring audience, and continues to evolve well into it’s second decade.
2003 was therefore a year of deserving celebration. The 20th Anniversary of the launch of a true design innovation, in the form of a brand new treatment of the ecer popular combination, LCD / Analogue watch face. G-500 series offered a full face LCD panel which records seconds around the outside edge of the dial, plus the more traditional analogue hands to record hours and minutes. The 20th Annivesary was the perfect opportunity to look back on the history of G-Shock, and to promote and plan future collaborations with like minded brands like Addict.”
Limited edition ‘Snow and Jungle Camouflage Frogman’ Addict X G-Shock.