ADDICT X G SHOCK
In 2003 we worked with Casio G-Shock to design a camouflage watch based on the first ever G-Shock model. The limited edition model was produced in grey camo and olive camo with the Addict logo moulded into the strap. Complete with camouflage box packaging and dual branding the 500 watches sold out in stores almost overnight.
The success of the first Addict X G-Shock co-lab led to a further project in 2004 with the release of the premium high-spec limited edition ‘Frogman’ retailing at £250. Once again available in camouflage, this time in snow camo, the ‘Frogman’ had never been available outside of Japan until the Addict version was released in the Uk and Europe.
The ‘Addict Frogman’ 300 units were produced.
www.casio.com